Perspektiv til markedsføringsøkonomer
Tidligere FBI kidnapnings-forhandler Chris Voss giver her sit ‘gyldne tip’ til at få forhandlet et resultat der er til din fordel. Iflg. Chris er tricket at give modparten indtryk af at være i kontrol – mens man egentligt tester deres villighed til at imødekomme dine modkrav. Se videoen hos Big Think – den er de…
Erin Meyer points to an interesting intersection between negotiation and sociocultural difference and thus marries negotiation and Hoffstede’s cultural dimmessions and the PESTEL analysis When negotiating your counterpart may be more or less emotionally expressive and more or less conflict confrontational. How much or how little depends very much on the culture. In order to…
Chapter 1 & 2 free-preview: via google books For Kindle: via Amazon USA Hardcopy: via Amazon UK Support tools by HBE: hrb.org.businesstools