Erin Meyer points to an interesting intersection between negotiation and sociocultural difference and thus marries negotiation and Hoffstede’s cultural dimmessions and the PESTEL analysis
When negotiating your counterpart may be more or less emotionally expressive and more or less conflict confrontational. How much or how little depends very much on the culture. In order to be a successful negotiator you should know the negotiation culture of your counterpart. But as this a a comparable exercise, it is just as important that you know your own cultural starting point.
Read the interesting Harvard Business Review article here