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10 dogmeregler i moderne brand building

10 dogmeregler i moderne brand building

Posted on 2. oktober 20184. december 2021 by Peter

Hanne Feldthus og Patrick Isaak har forfattet en spændende artikel om ‘Dogmevirksomheden’. Brug den til inspiration for både markedsføring og virksomhedsledelse…. (som jo tilsammen bliver brandbuilding) Læs artiklen på Dansk Markedsføring

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Life advise. That you actually want to hear!

Life advise. That you actually want to hear!

Posted on 1. november 20174. december 2021 by Peter

Spend six minutes of your “one meaningless life” and watch this graduation speech. It’s worth the six minutes! And if you like it, check out the full version here:

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Musk again defines the opposite of incremental innovation!

Musk again defines the opposite of incremental innovation!

Posted on 29. september 201712. januar 2021 by Peter

Of course I know that the opposite of incremental innovation is ‘disruptive innovation’, but it’s a phrase misused for anything slightly new or improved these days. Elon Musk and Space-X promise to develop rocket travel to anywhere on earth in less than one hour – talk about disrupting the airline industry!! More details at The Verge:…

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How creativity works. And how you can improve yours

How creativity works. And how you can improve yours

Posted on 29. juni 20177. december 2023 by Peter

Big Think recently posted an interesting video with Beau Lotto, a neuroscientist. We often look at creative people and are amazed by the leaps of their discoveries. But, according to Beau Lotto, the mind can only take very small steps in connecting prior knowledge to address the unknow, the why, the what-if. So when creative…

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Learn more by taking notes by hand (and get better grades)

Learn more by taking notes by hand (and get better grades)

Posted on 3. maj 20177. december 2023 by Peter

According to The Wall Street Journal research shows that students who take notes by hand outperform those who use laptops! Interesting there was very little difference in short time memorization between those who took notes by hand and those who used a laptop. After 24 hours both groups (laptop note takers and handwriting note takers)…

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Innovation Evidence

Innovation Evidence

Posted on 3. maj 20177. december 2023 by Peter

Great graphic from Strategyzer to conceptualise the idea of strength of evidence for your innovation / entrepreneurship idea – as well as inspiration for methods of testing depending on time available! Read the blog post here and see the illustration in high-res here

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Are you a starplayer – and does your organisation know how to get the most out of starplayers?

Posted on 27. marts 20174. december 2021 by Peter

Apple and Google focus on the star players and become up to 40% more effective! Click here to read the article at Fast Company – it’s worth the time!

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Value Propostion Canvas – BMC 2nd Gen.

Value Propostion Canvas – BMC 2nd Gen.

Posted on 7. marts 20177. december 2023 by Peter

Osterwalder og Pigneur har bygget videre på deres Business Model Generation og udgiver nu en opfølgende bog der handler om valueproposition – værditilbud på dansk. Mere om bogen her – inkl. de første 100 sider gratis. Der er også en fire minutters videopræsentation af ideen med en valueproposition.    

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Gå 1-2 karakterer op med denne nemme metode

Gå 1-2 karakterer op med denne nemme metode

Posted on 16. januar 20177. december 2023 by Peter

Okay, overskriften lyder lidt hestekræmmer-smart, I know. Men iflg. denne artikel fra dr.dk er det faktisk ret ligetil!  Lader du dig forstyrre af sms’er og SoMe-beskeder i undervisningen, falder din indlæring med 10 til 20 procent – hvilket svarer til en forringelse af karaktererne med en til to karakterer! Læs artiklen her eller gå direkte…

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Er det nu Løkke skal bevise han er bedre end Anders Fogh?

Posted on 6. januar 20174. december 2021 by Peter

Som jeg har refereret til flere steder, er kritikken af Foghs økonomiske politik tiltagende. Lars Løkke har hidtil ikke skulle forholde sig til stigende vækst i Danmark (vi har ikke haft samlet vækst siden 2008!!). Men nu er de første økonomer på banen med anbefalinger om at der strammes lidt op. Primært fordi vi har…

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 PETER KIRRING

Studieviden.dk is a collection of online ressources and articles to support the subjects I teach at Cphbusiness

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