This Kickstarter project is a great example of innovation based on process need.
Drucker states that
“When a weak link is evident in a particular process, but people work around it instead of doing something about it, an opportunity is available to the person or company willing to supply the “missing link”
To me the Seatylock is just that – two guys who provide an innovative solution to the problem that if you want to lock your bike to something, you have got to carry a chain lock or similar.
More details and video at Kickstarter.com