Seth Godin makes a point about trying to win by being cheaper… “we have what they have, but cheaper.” The problem with the race to the bottom is that you might win. That’s worth a thought if you plan to undercut the market…. !? Read the (brief as always) post @ Seth’s Blog
Tag: sales
Asymmetric Dominance Effect (eller decoy effekt)
“Hjælp” dine kunder til det rigtige valg ved hjælp af flere alternativer; The Asymmetric Dominance Effect Artikel og wikipedia og videnskabelige artikler